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Serenade Florist & Trading was founded on March 17th 2003 by Susan Wong (Business Owner & Floral Trainer) who strongly believes in turning passions into business entreprenuership.

Serenade Florist & Trading owes its name to its business address "Serenade Walk" - a name which translates the serene beauty of floral and fauna into one's mind.

Using her home and garden as a 'SHOWCASE' she hope to inspire people from all walks of life to first cultivate floral art as a hobby and thereafter turning their passions into business entreprenuership.

Serenade Florist & Trading is established to provide you with the training in Floral Art & Design and to help you realise your dreams!

Floral arrangement is a handy skill which trains one's patience, creativity, talent, colour harmony and sense of proportion.  Students learn the art of floral arrangements for their own personal needs as well as for business.


Susan Wong has many passions in life which includes floral arrangements, public speaking, photography, art, reading & writing, swimming, singing & dancing.

She has more than 25 years of working experience in various capacities (Secretary, Personal Assistant, MLM Marketing, Marketing Executive and Business Development Manager) in the Manufacturing (Electronics, Cosmetics & Pharmaceuticals and Service industries (Hospitality, Training, Property, Consumer Products) before venturing into her own Floral and Training Businesses.

Susan is a firm believer of life long learning and continuous improvement. She graduated with a Degree in Commerce (Marketing) from the University of Western Sydney. She also holds an Advanced Diploma in Business Administration from the U.K.

A Distinguished Toastmaster, Susan has achieved many recognitions for her achievements in Communication and Leadership excellence. Despite her busy schedule Susan is also very active in community service.

A lover of nature and an ardent floral enthusiast, Susan started initially as a freelance florist and eventually ventured into her own Floral business. She holds three Diploma in Floral Arrangements: Western, European and Ikebana.

Her favourite quotation and advice to others is: "Don't wait for tomorrow what you can do today".

Affiliations/Membership:

  • Ikebana International Singapore Chapter 135

Publicity for Serenade Florists can be found in:

  • U+Me (Dec 2005 Issue) - Publication of EzyHealth Singapore
  • FUSION (Sept 2005 Issue, click here) - Newsletter of The Civil Service Club, Singapore
  • GRASSROOTS (Aug/Sept 2004 Issue) - Bi-monthly Publication of the Grassroots Club, Singapore

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